Starting a side hustle is becoming increasingly popular which means that competition grows. When first starting, you have a limited budget which means that you have to be clever about where you spend your budget and how you market your business. If you hope for success, then it’s all about being thrifty at the start in order to spend more when the time is right.
If you are serious about your side hustle, then chances are you will want to turn this into a fully-fledged business at some point. The quicker this happens, the more money you will make which in turn will allow you to quit your job and put all of your efforts into it in order to succeed. In this article, we will go through some of the top tips on how to market your side hustle and turn it into a thriving business.
Create a website
Having a website is crucial to succeeding in business today. If you don’t have one, you risk being left behind by your competitors and missing out on potential customers. But don’t worry – creating a website is easier than you might think! Even if you don’t have any web design skills, there are options available. You can either hire someone to build it for you or use an online website builder.
Prices vary based on complexity but expect to spend less than £100 for a premium theme. By investing in a website, you’re investing in your side gig’s growth potential. So take the leap and get started on building your website today! It’s also essential to have your website optimised for search engines. This means hiring someone for SEO is a great idea. If you sell designer tracksuits, have a page optimised for it, if you sell luxury streetwear, have this keyword on your home page as it is broader.
Utilise Social Media
Social media can be a game-changer for any business, big or small. Don’t be afraid to dip your toes in the water and experiment with different platforms to find where your customers are hanging out online. Twitter and Facebook are popular choices but don’t count out Instagram or LinkedIn, depending on your industry.
The key to success on social media is creating content that people want to read and share.
If you’re unsure about whether your post will resonate with your audience, ask yourself if it’s something they would be excited to see and eager to share with their friends. Remember, the more viral your content becomes, the more potential customers you’ll attract.
So take some time to craft engaging posts and put them out there into the digital world. You might just be surprised by how quickly your business starts to grow!
Stay engaged with email marketing
If you offer services, keeping in touch with your clients is crucial. One effective way to do this is through automated marketing emails or weekly newsletters. Plus, they’re an excellent avenue for capturing email addresses.
There are many DIY solutions available like MailChimp, and Constant Contact. However, the right email marketing strategy depends on the type of side hustle you have. For instance, as a blogger, Tanner has a segmented approach where she only uses email marketing to stay connected with her blogging email list, not her freelance writing or virtual assistant clients.
Avoid sounding robotic by writing with emotion and personality. Remember, you’re engaging with real people, so make sure your messages are relatable and straightforward. With these tips in mind, you’ll be well on your way to creating effective email campaigns that keep your audience engaged and informed.